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Privacy Policy

Effective Date: 11/20/2025

 

This Privacy Policy explains how DWalkerMusic LLC (“Company,” “we,” “us,” or “our”) collects, uses, protects, and handles personal information when you visit:

 

  • www.DeMarcusWalker.org

  • www.DWalkerMusic.com

  • connect.DeMarcusWalker.com

  • All subdomains, course platforms, membership portals, Zoom sessions, communities, and related services we operate (collectively “the Site”).

 

By accessing our Site or enrolling in any program, you agree to the terms of this Privacy Policy.

If you do not agree, please discontinue use immediately.

1. Information We Collect

We collect information that you voluntarily provide or that is automatically collected when you interact with our Site or services.

A. Information You Provide Directly

 

When you:

 

  • Opt in for free resources or trainings

  • Book a strategy session

  • Create an account

  • Enroll in a paid program

  • Join SKOOL or any membership portal

  • Submit forms or quizzes

  • Communicate via email, SMS, or chat

  • Attend live calls or webinars

 

You may provide:

 

  • Name

  • Email address

  • Phone number

  • Mailing address

  • Username/password

  • Payment information (processed securely via a third-party)

  • Personal goals, musical skill level, or preferences

  • Information voluntarily shared during classes, calls, or Q&As

 

 

B. Payment & Billing Information

 

We use third-party payment processors (e.g., Stripe, PayPal, Affirm, Klarna, PayPal Credit) to process payments.

 

DWalkerMusic LLC does not store full credit card or bank details.

Payment information is handled solely by the payment processor.

 

 

C. Automatically Collected Information

 

When you visit the Site, we may automatically collect:

 

  • IP address

  • Browser type

  • Operating system

  • Device type

  • Referring website

  • Pages visited

  • Time spent on pages

  • General geographic location (city/region)

 

This is typical for most websites and is used to improve user experience.

 

 

 

D. Cookies & Tracking Technologies

 

We may use:

 

  • Cookies

  • Pixels (e.g., Meta/Facebook Pixel)

  • Google Analytics

  • CRM tracking tools

  • Behavioral and advertising tracking

 

These help us:

 

  • Analyze Site usage

  • Improve services

  • Personalize content

  • Run retargeting or advertising campaigns

 

You may disable cookies using your browser settings, though some features may not function properly without them.

2. How We Use Your Information

We may use your information to:

 

  • Deliver products, courses, and coaching programs

  • Process payments

  • Send emails, SMS reminders, and essential communications

  • Personalize your experience

  • Provide customer support

  • Respond to inquiries

  • Send marketing content (you may unsubscribe anytime)

  • Track attendance, engagement, and progress

  • Improve program quality

  • Maintain Site security

  • Comply with legal obligations

 

We do not sell your personal data.

3. Legal Basis for Processing (GDPR/EEA Visitors)

If you are located in the European Economic Area (EEA), we may rely on:

 

  • Consent

  • Contract performance

  • Legal obligations

  • Legitimate interests

 

…depending on the nature of the information.

4. How We Share Your Information

We may share information with:

 

 

A. Service Providers

 

Trusted third parties who help operate our business, such as:

 

  • Payment processors

  • Email marketing systems

  • CRM platforms (e.g., GoHighLevel)

  • Course hosting platforms

  • Community platforms (e.g., SKOOL)

  • Webinar and video services

  • Advertising platforms (Meta, Google, etc.)

 

Each has limited access as needed to perform its function.

 

 

B. Legal Compliance

 

We may disclose information if required by law, such as:

 

  • Subpoenas

  • Court orders

  • Government requests

 

 

C. Business Transfers

 

If DWalkerMusic LLC is acquired, merged, or reorganized, information may be transferred to the new entity.

5. Data Retention

We retain personal information only as long as necessary to:

 

  • Provide services

  • Maintain accounts

  • Comply with legal, tax, and accounting requirements

  • Resolve disputes

  • Enforce agreements

 

When data is no longer required, it is deleted or anonymized.

6. Security

We take reasonable administrative, technical, and physical safeguards to protect your information.

However, no online transmission is 100% secure.

7. Your Privacy Rights

Depending on your location, you may have the right to:

 

  • Access personal data

  • Request correction

  • Request deletion

  • Restrict processing

  • Object to processing

  • Withdraw consent

  • Request data portability

 

To exercise these rights, contact:

📧 info@dwalkermusic.org

 

We may require identity verification.

8. Email, SMS & Communications Preferences

You may unsubscribe from marketing emails at any time.

 

However:

 

  • Essential communications (e.g., login details, receipts, schedule updates) cannot be unsubscribed from.

  • Opting out of SMS may limit communication related to reminders, schedule changes, or program access.

  • We are not responsible for missed information due to opt-out choices.

9. Children’s Privacy

Our programs primarily serve adults.

For youth programs, parents/guardians must complete registration.

 

We do not knowingly collect personal information directly from children under 13 without parental consent.

If you believe a child has submitted data improperly, contact us immediately.

A. Parental Consent Required

 

For minors under 18:

 

  • A parent or legal guardian must complete enrollment

  • The parent/guardian must consent to the collection of any information required for program participation

  • The parent/guardian may review or request deletion of the minor’s data at any time

 

 

B. What Information May Be Collected From Minors

 

For minors participating in youth programs, we may collect:

 

  • First name

  • Email (optional—under parent discretion)

  • Educational progress

  • Homework submissions

  • Attendance records

 

We do not knowingly collect:

 

  • Addresses

  • Phone numbers (unless parent-provided)

  • Payment info

  • Sensitive personal information

 

 

C. Communication Practices

 

  • SMS/email communication is sent to parents/guardians, unless a parent provides the minor’s information

  • Minors may receive login details or class reminders only with parent consent

  • Parents may request to disable minor communications at any time

 

 

D. Video Recordings

 

Youth classes may be recorded for internal educational purposes.

These recordings:

 

  • Are not used for public advertising

  • Are stored securely

  • Are only accessible to authorized staff

 

 

E. No Targeted Advertising to Minors

 

We do not:

 

  • Serve behavioral or retargeting ads to minors

  • Sell minor data

  • Use minor data for marketing profiling

 

 

F. Parental Rights

 

Parents/guardians may:

 

  • Review collected information

  • Request changes or deletions

  • Withdraw consent

  • Request removal from the program platforms

 

To exercise these rights, contact us at:

📧 info@dwalkermusic.org

10. International Data Transfers

If you access the Site from outside the U.S., your information may be transferred, processed, or stored in the United States or other countries with different privacy protections.

 

By using the Site, you consent to such transfers.

11. Third-Party Links

Our Site may contain links to external websites.

We are not responsible for their content or privacy practices.

12. Changes to This Privacy Policy

We may update this Privacy Policy at any time.

When updated, the new date will appear at the top.

 

Your continued use of the Site after updates constitutes acceptance of changes.

13. Contact Us

If you have questions about this Privacy Policy or want to exercise your privacy rights, contact:

 

DWalkerMusic LLC

📧 info@dwalkermusic.org

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